5 principles to achieve the perfect business card
May 1, 2015

Getting the right business card is an important part of branding your business. It’s usually the foundation for all branding in the future, so take your time. A standard UK business card is 55mm x 85mm wide and will fit in any wallet. You can have it landscape or portrait, it really doesn’t matter. Here are 5 things that will help you achieve the perfect business card.

1#  Less is definitely more

You’ll have heard this a thousand times, but it’s very true when it comes to the perfect business card. The space needs to breath, give the details space. I’ve seen so many bad examples of business cards that just have far too much information on. You can be subtle with your details but don’t make it unreadable. I’d always say no text under font size 6pt, you don’t want to end up with a card that is cluttered and your details are lost in a haze of text so keep it simple. Some great examples here

achieve the perfect business cardCard design by Stephen De Wolf

2#  Getting the right content

A business card is a reminder of what you do so it doesn’t need the full company pitch on it. Have one side with your name, position, contact details and address and have a subtle reverse with your logo on. Company slogan’s can work well here, get creative, movie quotes, song lyrics and nice images are all fantastic reverse ideas. People are more inclined to keep a business cards if it looks nice. Moo, an online printer, offers you the ability to print different content on the reverse of your cards. This works really well and can give you the option of tailoring designs for different clients and sectors.

achieve the perfect business cardCard design by Ana Perez

3#  Choose the right material

Getting the right material or stock is as important as the design itself. You will be faced with a mass of options when you come to getting them printed. These include; material, coating, finishing, weight and extra spot options. To make things easy I would recommend the following: Don’t go too thin on your card, anything above 350 gsm (weight) is a good option. Anything below this will feel a bit too flimsy and can look a bit cheap. I always stay away from super glossy finishes and think that uncoated, matt, satin and velvet laminations work really well and feel luxurious. You can also get a spot varnish, which simply put, is an area of print that appears in high gloss like the image below which I have recently designed. Letterpress is another premium way to stand out. It looks fantastic, but be prepared to pay a little more for this finish. Here are some great examples of letterpress cards.

achieve the perfect business card

4#  Make it stand out

Below is a link to some of the most creative and functional business cards around, from cheese graters, to seed packets. If your business sells something unique, why not match this with a truly innovative business card that really tells people who you are. If you’re an artist, do a self portrait, if you’re a Joiner, get them made of wood. You get the idea…

achieve the perfect business cardHere are some fantastic ideas from Bored Panda – Card above designed by Jamie Wieck

5#  Employing a designer, versus doing it yourself

I’m all for people designing their own business cards, where you will probably use online services allowing you to choose from a selection of logos and images, and input your own text. This is all well and good, but two people could effectively order identical cards. Individuality is key and very important for business. A graphic designer will be able to take your personality and your company ethos, and put all this into a card design individual to you. A graphic designer like myself, will be able to guide you through material choices and come up with several ideas for you to choose from.

achieve the perfect business cardDesigned by Caserne

I hope this has been an inspirational post and inspired you to be creative with your business cards? If you would like to have a chat about some designs, please give me a call or visit my contact page.

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