Ivan Chermayeff Logo Design My Inspiration
February 18, 2015

Over the years I have been influenced by many things and many people. Some are colleagues and some have been the guru’s of the art of logo design. My old boss told me that you should take a little bit of everyone you work with on your journey through employment, it will make you a much better designer and person. My particular favourite and reason behind my love of typography and logo design is Ivan Chermayeff.

Born in 1932, London, England, Chermayeff is the son of the Chechen architect Serge Ivan Chermayeff. In 1940 he moved to the united states where he has lived ever since. He studied at harvard, the institute of design in chicago, and received a BFA at Yale. whilst at Yale he met Tom Geismar where both designers discovered their shared passion for typography. after graduating Chermayeff worked for Alvin Lustig and CBS in New York.

My logo design has been influenced heavily by Ivan and a few other like Saul Bass and Paul Raund to mention a few. His logos appear effortless and simple, you would think this is easy to achieve but one of the hardest thing in design is to create something unique that can stand the test of time.

In 1957 Tom Geismar and Ivan Chermayeff formed Brownjohn, Chermayeff & Geismar with friend and former student of Ivan’s father Robert Brownjohn. renowned for its hard working yet informal atmosphere, BCG began by designing book covers, album covers and corporate identities and soon won more substantial commissions, including the U.S. pavilion at the 1959 Brussels world’s fair. In 1959 Brownjohn left the studio and Chermayeff and Geismar continued to work together. By 1960 the duo had started a craze for abstract corporate symbols with designs for the chase manhattan bank NBC and others. During their many years of collaboration the pair have produced over 100 corporate symbols.



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