I was approached to design a new logo for a new mobile pizza business in North Wales called Big Dog Pizza. Hand making excellent street food using there wood fired stove. This was a great project and excellent to see the transformation of the mobile pizza kitchen once the brand was finalised. The brief was to create a brand that was warm, human, kind and wonderful and to include a nod to the legend that is Bear ‘the’ big dog.
![Pizza Shop Logo Design](https://www.634creative.co.uk/wp-content/uploads/2022/05/big-dog-logo-1-1024x422.png)
![Big Dog Pizza Logo Design](https://www.634creative.co.uk/wp-content/uploads/2022/07/pizza-shop-logo-design2.png)
For the Big Dog Pizza logo design, I went down the route of a hand-drawn icon with soft-edged fonts incorporating the paw print into the ‘O’. The paw print gave it a subtle nod to Bear and was still within the brand and could be used as a stand-alone mark if required. The icon can work well on its own and gives it that hand made feel with the soft rounder edging idea for this kind of business.
![Big Dog Pizza Logo Design](https://www.634creative.co.uk/wp-content/uploads/2022/05/big-dog-pizza-logo3-1.png)
![](https://www.634creative.co.uk/wp-content/uploads/2022/07/pizza-shop-logo-design3.jpg)
Big Dog Pizza is doing amazingly well and is often completely booked up over the weekends with pre-orders. The most rewarding part of my job is seeing the brand you have created doing so well with owners passionate about what they do and building a popular and thriving business.
You can see for yourselves at the links below just how You can see for yourselves at the links below just how excellent these wood-fired pizzas are!
instagram.com/bigdogpizza
bigdogpizza.co.uk
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